Case Study 04 · Global Consumer Health (EMEA) · Digital Delivery
Digital and e-commerce delivery across 300+ websites
Running multi-team Agile delivery across CMS, CRM and analytics for a portfolio of more than 300 brand and e-commerce sites across EMEA.
The Situation
Three hundred sites is not a website project — it is a portfolio. Brands, markets and local regulations each pulled in their own direction, while group functions wanted consistency, measurement and pace.
The delivery problem was holding the centre and the edges in productive tension, across CMS, CRM and analytics teams working in parallel.
Approach
- Led multi-team Agile delivery across CMS, CRM and analytics workstreams.
- Held the operating rhythm across markets — release cadence, dependencies, governance — without it collapsing into committee.
- Worked to a single delivery view across 300+ websites, so leadership saw one truth rather than three.
- Kept localisation needs visible to central teams, and central guardrails visible to markets.
Outcome
- Delivery cadence held across 300+ websites and three function teams simultaneously.
- Single operating view established across EMEA — replacing fragmented market-level reporting.
- Markets and central functions aligned to shared release rhythm.
What Travels
At portfolio scale, the work isn't building sites — it's building the operating system that builds the sites. Once that runs cleanly, individual brand or market releases stop being events and start being routine.
Need a Business Consultant?
Ready to ship the next phase of your business?
Talk to a senior consultant today — no sales pitch, just a 30-minute working session to map your options.